The Chaos Created team have been working with Alfred Bekker since 2015 when we redesigned their original website, optimising for mobile, and we integrated their online store into their primary website which, until that point, had been a separate site entirely. Since then, we’ve worked on several developments for them, creating a portal for their engineers, and we’ve worked on their search engine optimisation, online security, and helped them grow their online content.
Earlier this year, we gave their website a major redesign to align with the company’s renewed focus on vehicles on the Motability scheme, new and used wheelchair accessible vehicles (WAVs), and their wide range of adaptions and accessible products. Most recently, we’ve been helping them launch the new Caddy 5 wheelchair accessible vehicle.
Our goal with the visual refresh was to make the site more visual, with a strong focus on product photography, and also to organise and streamline the content based on the years of data we had gathered around user flow. We also standardised the way we were storing the vehicles and the products, so they shared the same back-end, and then we built custom views. This means that vehicles that are available as new vehicles and also on the Motability scheme share the same data on the back-end, and the front-end views adapt to the version of the vehicle the user is looking at, making it easier to update products and to display clear and different call-to-actions (such as requesting a home demonstration or downloading the correct brochure).
We also helped Alfred Bekker bring even more of their products ranges online, including mobility scooters.
Website traffic and orders from the online store are up year-on-year, despite the challenges of the pandemic, and visitors are spending more time on the site.
We’re looking forward to some more exciting development projects with Alfred Bekker this year.
Visit the Alfred Bekker website at https://alfredbekker.com.